3 Things That Help Someone Decide to Follow You on Instagram
We want a huge “HELL YES” from the right people when they find us on Instagram, which is why it’s important to spend time optimizing your profile.
It‘s all about showcasing the tone, topics and essence of your account *quickly* so potential followers can make the best decision to follow or not. Let people know EXACTLY what your whole vibe is ✨right away✨ so you can attract the type of followers who actually appreciate and interact with your content. Make sense?
In addition to higher quality followers, an optimized profile can result in a clearer content strategy, increase in post performance, and more audience engagement. It all works together to create freaking MAGIC on Instagram 🔮
We covered parts 1 and 2 of profile optimization already (bio anatomy and the content ecosystem). These do a lot of work to communicate what your account is all about so check out the links if you missed those posts 😉
Now it's time to focus on the finale of this series: ⚡️ PROFILE SUPERCHARGERS ⚡️
There are 3 extra things within your profile that can speed up excitement, hype, and loyalty between you and new followers:
➊ Account styling
➋ Descriptive text overlays
➌ Bingeable content
These 3 things work together to expedite audience onboarding, which can help you gain followers who appreciate your content, interact and engage with you.
Let’s dive in to these 3 IG profile superchargers!
1. Account Styling
AKA the aesthetic vibe of your account. This includes colors, fonts, graphic styling, photo or video editing, AND how it all works together.
These things come through in areas like your profile photo, highlight covers, and grid visuals.
2. Descriptive Text Overlays
Help someone see what your content is about with text that summarizes the topic of your content. You want the verbiage to be catchy and relevant to things they’ll be interested in!
3. Bingeable Content
This is all about helping new followers get to know you FAST. Do this by creating value-packed content for Highlights, Reels, and Guides that someone could dive into to get to know the themes of your account.
Now you have some things to focus on to gain more targeted and engaged followers!
These 3 additional components of your Instagram account are the cherry on top of an optimized profile 🍒
Don’t make profile visitors sort through your account to figure out if they want to follow you - make it easy by optimizing every part of your profile so the voice of your business is clear from the start.
Think of it this way: the faster a good-fit follower can identify the essence of your account, the more likely they are to stick around and turn into an engaged audience member!
